Methodology

Research sources behind market claims

This page lists the external sources used for market context on the Tapto website. These references are directional benchmarks and should not be interpreted as guaranteed outcomes.

Source list

BentoBox 2023 Diner Journey Report (via PR Newswire announcement)

86% of diners use online research to find new restaurants; 75% are more likely to choose a restaurant with a high-quality website.

Open source

TouchBistro 2022 Diner Trends coverage (Restaurant Business)

84% of diners browse the menu ahead of time and 79% look at a restaurant website before visiting.

Open source

MGH website behavior survey coverage (Restaurant Dive)

77% of diners visit a restaurant website before dining or ordering; nearly 70% have been discouraged by website quality.

Open source

TouchBistro 2025 American Diner Trends Report

Average diner wait tolerance is about 22 minutes for a table, highlighting why low-friction service flow matters.

Open source

Usage policy

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